Ask a customer how to improve a business and answers usually have the following “-ers”: faster, cheaper, and easier. Just like every other business, making the game of poker better came by offering it online. All those “-ers” were accounted for with the Internet poker boom. The games were faster, the rakes were cheaper, and the interfaces were easier. They still are all those things compared to live venues.
As with any business once the company or product was transformed to the digital age and all those needs were met, customers have newer wants. Ask an online customer the same question and the answers usually start with “more”: more secure, more flexible and more options. Online poker already has a lot “more” than a live casino. There are more games, more choices, and more convenience and that hasn’t changed. Now they also have No Download poker.
Some “mores” will never be satisfied in some customers’ eyes. Even though online sites give a customer options there can always be more. And as convenient as it is to log on from home and play poker it can always be more convenient. More secure is probably the “more” that will never be enough, because with every security measure there is somebody out there trying to outwit it. Making a site more secure is an ever-evolving challenge.
One thing users don’t like is burdening their computer with heavy layers of software. Some feel it’s unsafe to add all those bits of code, and some just don’t like the memory drain. Those customers can take comfort in No Download Poker’s new way of interfacing with a poker site.
This is the answer for those people that don’t like downloading poker clients to their computer, because they’d feel more secure being tethered from afar rather than plopping large data heavy packets of programming on their pc. While this fear of downloading, especially from reputable sources is mostly unwarranted, there is still a desire from the customer base to be met. Currently, bwin.com is offering a poker client where you can play instantly without downloading anything.
Not only is this the fastest way to start a new poker site, it may offer the most comfort to the players who chose to utilize it. The lobby is cued up through the web browser and all the same games, tournaments, sit ‘n gos and tables are offered through the web as through the standard poker client. Granted a customer needs a high speed internet connection to work the interface optimally, but even that is not necessary. Getting started may take a little longer but once going players will be able to play as quickly as those that download the entire client.
This offering is example of being more flexible. Not only can customers experience poker through the traditional downloading of the client server they can interact in a new way. This also enables players more options because players that use a Linux platform can now play poker as well.
As yet the only requirement is that a user has a web browser that supports Java 1.5 or better. There are no specific browser requirements. Any browser should do the trick though the recommended browser is Firefox 3. Some players may need to disengage their pop up blocker to play or they may be able to also just add bwin to their exceptions list.
This is an innovative offering for demanding customers and another example of how a forward thinking company can keep up with the “more, more, more” Internet generation. Now, online poker truly has truly gone a step beyond faster, cheaper, and easier, it’s also more secure, more flexible, has more options and is more convenient.
